Create a glowing, smooth canvas for makeup with Aveeno Positively Radiant MaxGlow Serum + Primer. From a dermatologist-recommended brand, this hydrating facial serum is designed to illuminate and prime skin in one simple step. Moisture-rich soy and kiwi complex attract and lock in skin's moisture to enhance your natural radiance for a lit-from-within glow. The multi-tasking face primer and serum features a two-phase formula that's lightweight and fast absorbing, which allows for easy layering. The hydrating facial primer and serum is hypoallergenic, paraben-free, phthalate-free and non-comedogenic, so it won't clog pores. Use as the final step of your skin care routine or as a primer before applying makeup.The Aveeno Positively Radiant Collection is designed to enhance your natural radiance and give you a lit-from-within glow. Each soy enriched product targets tone and texture. Try other Positively Radiant products for a skin solution that's positively you.