We believe that beautiful hair starts at the root. Soothe and restore balance to your scalp while adding moisture to your strands, with this farm-to-shower-inspired Aveeno Kefir Probiotic Blend Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with probiotic kefir extract, this shampoo is designed to help balance the scalp's microbiome to help nourish your hair and scalp. Free from sulfates, parabens, and dyes, this product is safe for color-treated hair. We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That's why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times. Sulfate free shampoo; no dyes or parabens. Helps condition hair and restore your scalp. Helps balance microbiome to nourish hair. Restorative shampoo with probiotic blend.