Keep hair growing strong with Aveeno Strength & Length Plant Protein Blend Shampoo. Oat is the first ingredient in this fresh blend infused with plant protein, vegan keratin, and chia seeds to leave hair soft and manageable with every use. From cleansing to deep nourishment to frizz control, our anti frizz shampoo provides all the benefits you want but in a vegan formula. LATHER, RINSE, REPEAT: Apply to wet hair, massage, rinse thoroughly and follow with conditioner. VEGAN SHAMPOO: Infused with plant protein, vegan keratin, chia seeds and oat as its first ingredient to leave hair soft and manageable with every use. HAIRCARE WITH VEGAN KERATIN: From cleansing to deep nourishment to frizz control — get all the benefits you want but in a vegan formula. FRIZZ CONTROL SHAMPOO: Nourish and strengthen strands while controlling frizz. STRENGTH & LENGTH: Keep hair growing strong with Aveeno Strength & Length Plant Protein Blend Shampoo.