BEAUTY SIMPLIFIED - At Beauty for Real, we make no-fuss staples that simplify your daily beauty ritual. We believe that to highlight your unique beauty, you don’t need an unlimited amount of makeup—just a few perfect products. HOW TO APPLY - Make a bold statement with any shade! Create a classic winged look, or go for more drama by layering colors. Either way, your eyeliner will set within about fifteen seconds, then remain in place until you remove. NO SHARPENER REQUIRED - Just twist up the pencil (there’s enough for up to 25 twists) to reveal more creamy color. This always-ready eyeliner delivers a smooth glide for easy, versatile application and precise lines. SAFE FOR SENSITIVE EYES - Our gentle, cruelty-free eyeliner is formulated without fragrance, making it ideal for sensitive eyes and contact lens wearers. We also added vitamin E to help nourish, condition & soften the delicate skin on your lids. WATERPROOF GEL EYELINER - I-Line 24-7 Eyeliner is a waterproof gel formula that delivers highly pigmented, long-lasting color that won’t smudge. Work out, swim, sweat—this liner works as hard as you do.