An authentic British brand that has built up quite a following since its launch in the 2000’s.

Beauty UK, a combination of 'British authentic beauty essence” and “high-quality ingredients”, is the brand that took the makeup world by storm and soon become part of the chain stores, pharmacies, now being sold in over 1500 stores in UK and Europe.

Luxury quality, unique ingredients, and pigments, simplicity in packaging, transparency in manufacturing so you can enjoy an amazing product at an affordable price. Completely developed in the UK and manufactured under strict regulations

What makes it edgy?

Beauty UK doesn’t shy away from unconventional looks and highly pigmented color. The brand certainly maintains that edgy feel and playfulness with adventurous collections and products. Beauty UK challenges conventional beauty ideals, offering the tools you need to let your individuality shine.Weather is the subtle eyeliner or the bold eyeshadow color, Beauty UK offers you all the tools you need to express yourself. Rich in pigment and novel texture, each formula is masterfully created and packaged for you to achieve remarkable results with ease. Create long-lasting, beautiful looks in myriad directions.

Beauty UK is proud to be vegan and a cruelty-free brand. Proud to be Against Animal Testing / Vegan-Friendly. Developed in UK and manufactured in a ISO certified plant. Sold in 6 countries in over 1500 stores, Beauty UK is finally available in the US. Water Resistant and Color proof for further staying power!. Create delicately thin or dramatically bold lines using this blacker than black liquid eyeliner. The precision rubber nib subtly enhances or creates bold lines for a color-intense and smudge-proof finish.