Get the look that will make them gel-ous! No-tug formula delivers intense color that glides on as effortlessly as a felt-tip or liquid liner with the control and staying power of a pencil. I Like It Like That: JOAH means, “I Like It” in Korean, because we create our beauty with everything you like in mind; Our effortless Korean Beauty products are cruelty free, crafted with only good-for-you ingredients and high-quality without the high price tag. More to Explore From JOAH: Our Korean makeup is created to outperform even the best prestige cosmetic and skin products. Try our full cosmetics and skin care range from eyeliners, lipsticks, foundations through to our skin treatments with premium ingredients. Complete Guide to the Perfect Eye: Start with Boosting Primer to condition and enhance volume, length and hold; Follow with our Volumizing & Lengthening Mascara for a dramatic fanned volume and finish with an effortless smokey eye or eyeliner for definition. Self Sharpening: This gel eyeliner pencil features a retractable tip with a convenient built-in sharpener for easy makeup application. Safe to use on the eye water line and the eyeliner will stay put until you remove makeup. Available in 5 rich color shades. Gel Eyeliner: Our no-tug waterproof eyeliner formula delivers intense color that glides on as effortlessly as a liquid liner with the control of a pencil. The creamy gel texture never skips over fine lines or wrinkles and delivers a long-lasting finish.