WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions. TIPS & TRICKS: Shake well. Starting at your eye's inner corner, trace your lash line, sticking as close to your lashes as possible. Build using small, gradual strokes. Remove with an oil-based makeup remover. CRUELTY-FREE BEAUTY: This makeup product – and every other Milani product – is never tested on animals. We don’t allow others to test on our behalf, either. Our products are 100% cruelty free. WATERPROOF & LASTS 24 HOURS: The formula of this waterproof eyeliner stays fresh, giving you intensely black pigments and the ability to use up 99% of the product. It glides on smoothly, never skips and dries down fast. Waterproof, transfer-proof and lasts 24 hours. LIQUID EYELINER: Say hello to the perfect smudge proof eyeliner. Unlike other liners, The Tank Eyeliner features a unique storage tank that keeps all air out of the product.