WATCH our videos on youtube! NEVER TESTED on ANIMALS (Certified Cruelty Free with PETA). Made in USA. BLACK BEAUTY is a Pure black. FOR BEST RESULTS, DASH ON LASHLINE with our Pointed Eyeliner Brush (sold separately). Be sure to clean your brush with eye makeup remover after use, and close the lid tightly. A GREAT ADD ON FOR A MORE GLAMOROUS EYE when you have a date night or an evening function. Stay Put Gel Eyeliner comes in your choice of 12 shades. WATERPROOF, SMUDGE-PROOF AND LONG-WEARING GEL EYELINER truly lives up to its name! And unlike a leading brand's Long-wear Gel Eyeliner, ours does not dry out. LONG-WEARING GEL EYELINER is perfect for the times you want a more lined and defined eye. It lasts all day into the night! New formula is now PARABEN-FREE.