The Alaffia Curl Defining collection moisturizes, detangles, and defines thick curls and kinky coils. Even the tightest textures love the unrivaled hydration and definition of this creamy curl collection. Alaffia’s sulfate free and paraben free coily hair products elongate curls without leaving them tacky or greasy. These award-winning formulas are made with fair trade unrefined shea butter, essential oils, and botanical extracts of comfrey and arnica. Even the tightest textures love the unrivaled hydration and definition of this creamy curl collection.

Alaffia measures its success by its social impact.

Founded by Togolese native, Olowo-n’djo Tchala, Alaffia is on a mission to alleviate poverty and advance gender equality in West Africa through its social enterprise model. Alaffia's clean, plant based personal care and beauty products are formulated using handcrafted indigenous ingredients from their cooperatives in West Africa.

Alaffia's mission in action:

When you choose Alaffia's handcrafted curly hair products, you join Alaffia in empowering women and families in Togo, West Africa. Together we're cultivating beauty, equality and empowerment through the following projects:

* Maternal Care: 5,597 Births Funded
* Bicycles for Education: 10,817 Distributed
* School Supplies: 37,521 Recipients
* Reforestation: 99,964 Trees Planted
* Eyeglasses: 30,852 Distributed
* School Construction: 16 Schools Built As of 12/31/20.
* Beautiful Curls bottles are 100% PCR to reduce carbon footprint
* GMP: products are consistently produced according to quality standards
* For Life by ECOCERT: for demonstrated corporate responsibility
* MBE: certified as a minority-owned, managed and controlled business

5% of Alaffia Beautiful Curls sales go to the Beautiful Arrival program, which provides maternal care resources to women of color in the U.S. and West Africa. THE ALAFFIA ORGANIZATION: Much more than just beauty and self-care products, Alaffia aims to alleviate poverty and advance gender equality, in Togo, West Africa, through the fair trade of indigenous resources and community empowerment initiatives. CURL DEFINING SHAMPOO USE INSTRUCTIONS: Massage curl cream shampoo onto wet hair and scalp. Rinse well. Repeat to remove residual excess from hair styling products. Follow with Beautiful Curls Leave In Conditioner for best results. CLEAN, PLANT BASED FORMULATIONS: Alaffia natural curl defining shampoo is vegan, cruelty-free and made without sulfates, parabens, phthalates, silicones, mineral oil, artificial color or synthetic fragrance. COILY TO CURLY HAIR SHAMPOO: Our curl cream shampoo moisturizes and activates kinks and coils using a blend of fair trade unrefined shea butter, essential oils and botanical extracts of comfrey and arnica. SULFATE FREE SHAMPOO FOR CURLY HAIR: This sulfate free shampoo cleanses the scalp and hair without stripping natural oils. Natural minerals and vitamins provide unrivaled moisture for maximum curl activation and retention, without the frizz.