Since 1979, Alba Botanica has offered natural, 100% vegetarian personal care products that do beautiful for you, your friends and the animals and Earth you love. This means we DON'T use parabens, sulfates, or phthalates. We make a full range of products packed with potent natural, botanical ingredients that are formulated to nourish the individualized needs of your skin and hair. Because the Alba Botanica is committed to the health and happiness of all furry friends, we never test our products, or the ingredients that go into them, on animals. We recognize the need to be good stewards of all natural resources. So we try to do beautiful by reducing our environmental impact in everything we do as a business, from the field to the final product. We hope that you join our do beautiful campaign. Together we can help to preserve and heal the planet, now and for future generations. No parabens, sulfates, phthalates, or artificial colors. 100% vegetarian and no animal testing. For a smooth style, take a permanent vacation from the harsh sulfates and heavy silicones in ordinary shampoos. Gardenia extract and soy protein nourishes hair cuticles so even unruly hair becomes sleek and polished. Discover this smoothing shampoo, a silk infusion of gentle botanical cleansers and calming extracts.