CLEAN & PURE: Vegan, Cruelty-free, Non-GMO, Sulfate-free, Gluten-free, & Paraben-free. As an added benefit, Auromere is a non-profit owned company, and 10% of all Auromere profits are donated to Auroville, the City of Human Unity. NATURAL FRAGRANCE: With no artificial fragrances added, this variety has a wonderful clean and fresh scent that arises naturally, in part thanks to the presence of Rose and Lavender essential oils. CONCENTRATED: Use less with every wash thanks to the high concentration of gentle and effective herbal ingredients. The formula lathers nicely, so with conscious and conservative use each bottle can easily last twice as long as regular shampoo. WITH NEEM: Neem is the premier herb for hair, scalp, and skin conditioning. It is full of nutrients that help promote healthy hair growth and scalp conditioning, and has incredible cleansing properties that eliminate unwanted elements. ALOE-VERA: In Ayurveda, Aloe Vera gel is used as a tonic to promote abundant a luxurious hair. Its moisturizing properties help make this the recommended variety for dry to normal hair (Vata / Pitta).