Feel vibrant. Enjoy your color longer when you cleanse with plant-based care that helps protect color by preventing fading. Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't, resist fading. Plant-based conditioner seals hair cuticles, helping keep hair color vibrant longer. Aveda's own pure-fume aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.