At Better Not Younger we’re on a mission to change the industry, that's why all of our products are paraben-free, sulfate-free or SLS-free, and cruelty-free. HOW TO USE: Apply to wet hair, lightly massage into a lather on the scalp, and rinse well, follow with any Better Not Younger Conditioner or one of Better Not Younger’s Butter Masques. INGREDIENTS: Burdock Root, Bamboo, Sage and Hops; combine together to form a rich formula of vitamins, minerals and antioxidants that nourishes hair follicles, helps strengthen hair strands, unclogs hair follicles and supports smoother and thicker looking hair as well as reduces the intensity of yellow tones to help brighten and lighten the appearance of hair color. KEY BENEFITS: Reduces yellowing and brassiness in grey, silver and cool blonde tones, adds instant volume, fullness, lift, shine and manageability. SILVER LINING: Unlike other volumizing shampoos, Silver Lining was specifically developed to meet the needs of grey/silver aging hair. Our sulfate-free, proprietary blend of ingredients reduces brassiness and yellowing while hydrating and strengthening hair, and adding extra lift and volume. Best for cool blonde, platinum, silver or gray tones.