What it is: A moisturizing, curl-loving gentle cleanser enhanced with a rich blend of oils and butters to deeply hydrate hair, reduce frizz and add shine. Who it is for: All curl types. What it does: This nonstripping, color-safe shampoo moisturizes hair while reducing frizz, gently cleansing and adding shine. How to use: Massage throughout wet hair and rinse thoroughly. Pro tip: Start on wet hair and apply from roots to ends. When shampooing, use small stationary, circular movements on scalp to avoid tangling.