Gentle purple cleanser to neutralize brass and enhance tone. Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers. This purple shampoo gently yet effectively cleanses It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.