Made with Chiuri Butter from Nepal and Shea Butter from Africa, this formula is highly nourishing for the body. At e.fek.tiv beauty, we pride ourselves on being natural, honest, and effective. All of our products are 100% vegan, cruelty-free, paraben-free, sulfate-free, and gluten-free without sacrificing quality. Our fresh, eco-friendly packaging is created from recycled materials whenever possible to ensure our products are as good for the environment as they are for you. Plus, our products are non-toxic. You can have beautiful skin and healthy, vibrant hair and at the same time feel confident that the products you use are safe. We eliminate all of the fillers and harmful chemicals that so many products contain. We also maximize product performance by using the highest possible concentrations of natural ingredients. Our scientists and chemists only use pure, plant-based ingredients as well as results-driven technology. ENRICHING FORMULA. This shampoo contains the highest possible concentrations of rare Inula maritima antioxidant extract that is clinically proven to increase shine and softness while maximizing color retention. HIGH PERFORMANCE. We maximize product performance by using the highest possible concentrations of natural ingredients. We use only pure, plant-based ingredients and innovative technology to protect, heal, and hydrate the body from within. NON-TOXIC. You can have beautiful skin and healthy, vibrant hair while feeling confident that the products you use are safe. We eliminate all of the fillers and harmful chemicals that so many products contain, while never sacrificing luxury. CLEAN PACKAGING FOR THE ENVIRONMENT. Our fresh, eco-friendly packaging is created from recycled materials whenever possible to ensure our products are as good for the environment as they are for you. NATURAL, HONEST, & EFFECTIVE. Our Inula + Argan Max Shine Color Preserving Shampoo is cruelty-free, paraben-free, sulfate-free, and gluten-free without sacrificing quality. e.fek.tiv beauty enhances the world's natural ingredients for maximum efficacy.