It's A 10 Coily Miracle Hydrating Shampoo's deeply moisturizing formula reaches deep into delicate strands to help strengthen and seal, so hair looks polished and perfect. The rich lather removes buildup to leave hair bouncy without drying it out. Our proprietary formula nourishes hair with vitamins that strengthen, impart softness and manageability. Our Coily collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness. Even better, our Hydrating Shampoo’s rich lather removes buildup to leave hair bouncy without drying it out. Used regularly, hair actually becomes more manageable and lustrous on its own and responds better to any styling choice you make. Well-defined curls, fewer frizzies, less breakage, better defense against humidity, and extra softness are yours with every use. Our deeply moisturizing formula reaches deep into delicate strands to help strengthen and seal, so hair looks polished and perfect. What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or spend a lot of time heat styling? That’s what It’s a 10 Miracle Coily Hydrating Shampoo makes possible with each and every wash.