SUPPORTS SCALP HEALTH: Using the scalp-soothing and protecting ingredients Curcumin(Tumeric), Ginseng, & Bisabolol, it supports scalp health. REPAIRS SPLIT ENDS: Prevents breakage by revitalizing curls, repairing split ends, and improving fiber quality to renew softness and manageability. Curl Preserve formula protects the integrity of the hair fiber and prevents hair loss due to breakage. FRIZZ CONTROL: This shampoo is free from sulfate and parabens which keeps your hair and scalp healthy and reduces the effect of humidity providing manageability and controls frizz. GENTLE CLEANSING FORMULA: Keranique Curl Preserve shampoo is a nutrient-rich, sulfate-free, paraben-free formula which gently cleanses the hair and scalp. HELPS TO PROMOTE CURL DEFINITION: The Curl Preserve Shampoo promotes elasticity and curl memory with nutrient rich formula designed specifically for all textured hair types from the loosest curl to the tightest coil.