Kristin Ess began with a simple idea: create an affordable collection of luxury haircare and styling products that would give everyone the chance to create modern, perfectly imperfect hair. As a top celebrity hair stylist and colorist, Kristin uses her intimate insight into what products are truly needed to create the most beautiful hairstyles. Cruelty free, color + keratin, vegan free of added fragrance, sulfates, parabens, phthalates, silicones + gluten. How To: Depending on the thickness of your hair, squeeze a quarter-sized amount or more into your palm. Apply to wet hair, massaging into the scalp to create a rich lather. Add more shampoo if necessary. Rinse thoroughly and repeat if needed. For all hair types, Lightly clarifying, Shine enhancing, High lathering , Non-stripping. Fragrance Free: This collection was formulated for those looking to skip the fragrance and focus on performance. Just because you have sensitive skin or a sensitive Scalp doesn’t mean you can’t have epic hair. “Just like The One Signature Shampoo, this cleanses without stripping, restores shine and adds volume. This formula has zero added fragrance and is made for those who are highly sensitive to smell.” - Kristin Ess.