Kristin Ess began with a simple idea: create an affordable collection of luxury haircare and styling products that would give everyone the chance to create modern, perfectly imperfect hair. As a top celebrity hair stylist and colorist, Kristin uses her intimate insight into what products are truly needed to create the most beautiful hairstyles. Cruelty free, keratin safe free of sulfates, parabens + phthalates. How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask. Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free. Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip. “I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess.