HAIR COLOR THAT’S GOOD FOR YOU AND THE PLANET We are changing the way consumers think about hair color and the planet with our sustainably sourced plant-based ingredients. We are opening-up transparency and conversation around hair color and hair color dyes, bringing better products to you that are healthier for our planet. We continue to elevate our clean beauty hair color standards and planet positive goals. PLANT-BASED CLEAN BEAUTY HAIR COLOR. Our shampoos use active cleansing ingredients made from plant-based COCONUT & PALM to cleanse and hydrate the hair. We are Vegan, Cruelty-Free & PETA Certified. Our products are free of harsh chemicals, sulfates, parabens, gluten, mineral oil, phthalates, ammonia, peroxide. No animal testing ever, and best of all--NO DAMAGE. All colors are dye safety tested and compliant. Made in the USA