This violet-pigmented toning shampoo IS HERE to give blondies a toning kick to their brassy locks. How to use: After cleansing the hair with a normal shampoo, apply the G.O.A.T Blonde Shampoo on damp hair and lather throughout your lengths and ends. Leave it on for about 1-5 minutes to see desired results or 5-10 minutes for a stronger effect, then rinse thoroughly. How often: This toning shampoo can be used every third wash and is best paired with the G.O.A.T. Blonde Conditioner. Did you just get your hair colored? We recommend waiting 3-4 weeks to prevent color from stripping or cause over-toning. Test: Sensitive skin or scalp? We recommend conducting a patch test first! Not sure what toning effect you want yet? We recommend conducting a swatch patch test first! Who It's For: BLONDE FRIENDLY, BLONDE HAIR LEVEL 8 TO 10, ANTI-YELLOW, MEDIUM TO THICK HAIR. What It Is: ARGAN OIL, HEMP SEED OIL, PIGMENTED TONING-ACTION.