I'M IDEAL FOR ALL HAIR TYPES, AND I'M PROFESSIONALLY CONCENTRATED TO BE MORE THAN 100% WHAT YOU'LL FIND IN MASS-MARKET BRANDS USING LESS MEANS A BETTER VALUE! I'M LOW IN SULFATES, SO I WON'T STRIP COLOR FOR YOUR HAIR I'M GREAT FOR WOMEN TOO! Be a Rascal: Because a Rascal knows when to tread lightly. Go Confidently. Natural and Good: I’m cruelty-free (never tested on animals). I’m paraben free and natural based, with no artificial colors or fragrance. Fresh Scent: Our Signature Sandalwood scent gives you a natural and approachable smell that lasts throughout your day. Hydrating Deep Clean: Coconut oil and aloe leaf juice are both hydrating and deep cleansing, so your hair feels conditioned, nourished and healthy. Promote Hair Health: Low in sulfates, so I won’t strip color for your hair.