This unique new hair care line preserves your vivid color between colorings while providing nourishment and shine your hair craves. Formulated with rich tones customized to each shade. This moisturizing shampoo and nourishing conditioner system is formulated with shade specific ingredients. Moisturizing. Protects color and provides shine. Specifically formulated to meet the needs of each shade. Minimizes color fading to maintain the same beautiful vibrancy between colorings