Gentle cleansers, non-stripping action and rich protein conditioners make this acid-balanced shampoo the perfect daily shampoo for dry damaged hair. Neutralizer shampoo is also recommended for both MEN and WOMEN with chemically treated hair. (Colored, Bleached, Permed, Straightened, etc.) A mild cleansing formula enriched with proteins, adds body and shine while leaving hair easy to manage. The perfect daily shampoo for dry damaged hair.