BRAND MISSION: Making curls work for you. High-performing, multi-benefit products with simple routines to fit your lifestyle and enhance your unique beauty. USAGE TIPS: Sulfate free shampoo does not lather much- that's how you know it's working. Use “Wet Styling” with Pro Curl Cream Gel. Apply a nickel size, to start, to sopping wet hair. Disburse evenly. Air dry or diffuse. Note: Styling product is concentrated. PREMIUM INGREDIENTS: Contains Argan Oil, Macadamia seed Oil to help natural oil regulation, SULFATE FREE, PARABEN FREE, CRUELTY FREE FORMULA. Safe for color treated & permed hair. KEY BENEFITS: Gentle, sulfate-free, cleanser that balances the pH of your hair and scalp. It won’t strip the natural oils your curls need to create their best shape. Try our unique best selling curl cream gel for definition, hold, and softness. BUILT FOR CURLS: A gentle, sulfate-free cleanser that balances the pH of your hair and scalp. It won’t strip the natural oils your curls need to create their best shape. Keep curls fresh and maintain an important foundation of moisture + hydration. Developed for waves and curls of all textures. New & Improved Formula.