FOR NATURAL OR COLOR TREATED HAIR - Scruples Platinum Shine Toning Shampoo is a brass banisher for hair whether you have natural brown, blonde or color treated and bleached hair to reveal bright hair color and highlights. This no sulfate shampoo is a great blonde hair toner,. FRIZZ FREE, SHINY HAIR - Our tone correcting shampoo doesn't just give hair that bold and vibrant color, it also adds shine to your highlights. This sulfate free color toning shampoo will protect hair and leave it frizz-free and manageable!. SULFATE FREE TONING - We formulated this shampoo sulfate free to provide you a hair toner for bleached hair that doesn't leave your hair dry and damaged. This tone correcting shampoo doesn't strip off hair's natural hair oil shine and moisture. RICH PIGMENT PURPLE HAIR SHAMPOO - Our toning hair shampoo has a deep violet colorant making it a great shampoo to remove brassiness in blonde hair or bleached and brown hair. This sulfate-free shampoo neutralizes unwanted yellow and orange tones in the hair, leaving it vibrant and healthy. PURPLE SHAMPOO FOR BRASSY HAIR - This purple shampoo for blonde hair is used to remove brassy tone not just from bleached hair but also from natural blonde hair. This toner for blonde hair gives you rich tone of blonde and neutralize your hair color.