Simply Smooth xtend keratin toning shampoo is a botanically blended, keratin infused, sodium chloride and sulfate-free brightening and toning shampoo created specifically for all shades of blonde, gray and silver (white) hair. This luxurious moisturizing shampoo with color pigment gently washes away impurities, eliminates unwanted brassiness and removes the dull yellow in silver hair. SIZE: 250ml/8.5oz. OUR STYLIST DIRECTIONS: Wet hair and apply a quarter sized amount of Simply Smooth Xtend Keratin Toning Shampoo into hair. Rinse and repeat. Distribute through hair and lather. Follow with Simply Smooth Xtend Keratin Replenishing Conditioner and styling products. OUR SOLUTION: Simply Smooth Xtend Keratin Toning Shampoo, created for all hair types, will eliminate build-up without stripping the hair of it’s color and natural keratins, while promoting volume, elasticity, and illumination. The violet pigment helps maintain blonde, silver, white, and gray hair colors. YOUR DESIRE: A shampoo that will add volume, shine, reduce frizz, and maintain blonde, silver, white, and gray tones and help to prevent your hair from yelllowing. YOUR SITUATION: Hair is dry, dull, and fades brassy.