We're always looking for ways to make our products better without sacrificing performance. So we're stoked to introduce our new revitalizing shampoo. It's the same amazing formula, just without the dyes and a preservative, DMDM Hydantoin, that we wanted to get rid of. While the consumers won't notice a difference, Our commitment to the health of our community and planet are our top priority over ingredients that may cost less but have potential risk to both. Our daily revitalizing shampoo cleanses out saltwater, chlorine, and environmental pollutants while delivering deep nutrition, intense moisture, and smoothing to the most difficult-to-manage hair. We also use it religiously to lock in color and to keep it looking beautiful. Our color safe blend helps restore lost moisture, Repair damage, and provide unmatched humidity-resistant frizz control. Perfect for all hair types. It's gonna be your new favorite. TRUST THE BUM. What does that mean? It means trust us, the ones who live on the beach and need products that work on the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better. PROTECT YOUR HAIR. The key to maintaining healthy locks is healthy, natural ingredients. This revitalizing hair product is enriched Banana Peel and Pulp, and is Vegan, Gluten, Cruelty and Paraben Free. It’s gonna be your new fav!. HOW TO USE. Wet hair and lather, using a gentle massaging motion, then rinse out. For best results, follow up with our Revitalizing Conditioner. Sonny’s Tip: You should be good for a few days!. EVERYDAY HAIR WASH. This special vegan blend helps restore lost moisture, repair damage, reduce tangles, and provide unmatched humidity-resistant frizz control. Perfect for all hair types. REVITALIZING SHAMPOO. Our daily hydrating shampoo cleanses and helps deliver deep nutrition and intense moisture with a special concoction of Coconut Oil, Banana, and Sunflower Seed oil to smooth even the most difficult-to-manage hair.