Banish the brass and live your best hair life! This bold, violet shampoo kicks brass on a wider spectrum for brighter, happier shades for bleached & highlighted hair. Plant based, sulfate-free surfactants provide a mellow cleansing ideal for color retention and sensitive scalps! Let Violet Vibes cool your hue for a renewed sense of (hair)self. Providing humidity control. Leaving hair soft, shiny & hydrated. Strengthening hair with a rich amino acid blend. Cooling yellow & orange tones. This bold, violet shampoo kicks brass on a wider spectrum for brighter, happier shades of bleached & highlighted hair.