✅Paraben-Free, Gluten-Free, and SLS Free. ✅Improves Hair Growth Reduces Split Ends Hair Moisturizing Protects Hair From Damage Strengthens the Hair Roots and Smoothens Hair Makes Hair Silky and Shiny. ✅Many would agree that rice is a staple food, but the reality is, rice can offer you several benefits. It’s a proven fact that this natural shampoo adds softness and shine to hair. The truth is, most Asian women made their switch to fermented rice water shampoo centuries ago. So, this does not come as a surprise that Asian women always have some of the longest hair.