Discover why the Shiseido Eyelash Curler is #1 in the US* for achieving luxuriously curled lashes. The broad curve of this iconic tool curls lashes from inner to outer corner while the edge-free design prevents pinching and reaches even the smallest lashes. The silicon pad curls from base to tip without pulling or tugging and is long-lasting. For use on any shape of eyes, even hooded and almond. Transform your entire skincare ritual with ShiseidoÕs Japanese beauty expertise and science-back formulas. Rooted in a tradition of deep respect for the skin, each essential step of your J-beauty routine with Shiseido brings you into the peace of moment. *Source: The NPD Group/U.S. Prestige Beauty Total Department/Specialty, Based on Product Sales for Eyelash Curlers within Makeup Eye Tools & Accessories, Annual 2019