Almay Primer 5-in-1 is the first step to perfected skin. Almay’s 5-in-1 primer smooths and softens skin to improve the application and increase the wear of the foundation. This multi-tasking face primer intuitively adjusts to smooth and softens skin while correcting skin’s most common problems with visible color correcting strands to neutralize redness and even out and brighten skin tone. Imperfections are diffused and skin is up to 265% more hydrated. This lightweight, non-oily formula works for all skin types but is specifically formulated for sensitive skin. Wear it alone for a flawless finish or underneath foundation for the first step to perfected skin. 96% of women agreed that using Almay 5-in-1 Primer helped increase the wear of makeup. Use underneath Almay Smart Shade Liquid Makeup for a flawless all day look. Application tips: (1) Pump out a pea to bean size of primer. (2) Smooth onto face using fingertips and blend outwards. (3) Allow primer to dry completely and (4) then apply foundation for a perfected look. Dermatologist tested. Almay - Quality ingredients. Hypoallergenic. American science. Dermatologist tested. Works well for sensitive skin. Lightweight, non-oily formula. Targets and corrects common skin problems. 5-in-1 primer smooths and softens skin.