Bed Head’s Serial Blonde Shampoo; new on the outside and just as epic on the inside. A color enhancing formulation, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home. If you loved Bed Head Dumb Blonde Shampoo, you will love Serial Blonde! The Bed Head color care range, with a Color Protection System, has been tailored with professionals to care for and revive chemically treated hair and enhance color vibrancy. The Bed Head Serial Blonde Shampoo helps get blonde hair back to its brilliant best. The shampoo helps to repair damage, protect hair from future damage and maintain healthy blonde hair color. The blonde shampoo also deeply cleanses, moisturizes and softens hair. For soft, smooth, healthy-looking blonde hair. Great for both natural and dyed blonde hair. Work the shampoo into wet hair, rinse well. For best results, follow with the Serial Blonde Conditioner. Formulated with Fibre Actives that penetrate the hair fibre and restructure damaged hair proteins to help maintain healthy looking hair, Conditioning Complex that moisturizes, softens and conditions, Benzophenone, a UV protector, and Hydrolysed Keratin, the major protein component in hair, to reduce frizz and improve hair manageability. This professional shampoo is 13.53 fl oz and comes with an Exotic Tropical fragrance! Great for both natural and artificial blonde hair. With keratin to help restructure damaged proteins in hair. Moisturizes, softens and helps protect blonde hair from future damage. Professional blonde shampoo with keratin and amino acids helps to repair damaged blonde hair. Bed Head's new Serial Blonde Shampoo with a color enhancing formulation; new on the outside and just as epic on the inside.