Designed specifically for dyed hair, this Dove shampoo for colored hair helps to keep color vibrant for up to 40 washes when used as a system with Dove Nutritive Solutions Color Care Conditioner. Its unique formula with Vibrant Color lock gently cleanses and protects hair, leaving it feeling silky and manageable, and with the appearance of long lasting hair color. The Dove Nutritive Solutions Color Care range is designed to help nourish colored hair and protect its vibrancy. The best shampoo for color treated hair in the Dove hair care range, it helps to nourish and protect hair from deep within, so you'll visibly notice soft and silky hair. As part of the Dove Nutritive Solutions range, Dove Nutritive Solutions Color Care Shampoo is a gentle and protective shampoo for dyed hair that instantly smooths and progressively nourishes hair - making it look and feel beautiful, strong and healthier day after day. How to use: Simply apply Dove Nutritive Solutions Color Care Shampoo to wet hair, lather and rinse. It washes cleanly away to reveal smooth, vibrant looking hair. For best results, follow up with Dove Nutritive Solutions Color Care Conditioner - just apply to the mid-lengths and end of your hair and rinse. The Dove Color Care system is suitable for daily use. Dove Color Care shampoo progressively nourishes with regular use. Leaves color treated hair feeling silky and manageable every day. Helps keep color vibrant for up to 40 washes when used as a system with conditioner. Shampoo for colored hair formulated with Vibrant Color lock. Dove Color Care range especially created for color treated hair.