This unique, color changing lipstick morphs into each woman?s personal private nude shade. Private Lipstick adapts to each person?s distinctive chemistry and will adjust accordingly, providing the perfect hue for their coloring. This ultra silky hydrating lipstick goes on smooth and the rich pigment leaves behind a trace of stain. Private Lipstick?s proprietary formula includes a blend of three naturally derived pigments ? annatto, hibiscus, and henna ? and the technology behind the classic ?mood lipsticks? of the seventies to provide a vibrant shade that adapts to suit each individual?s coloring. Annatto lends a rich pigment base, while hibiscus flowers offer gentle antiseptic properties, and henna leaves behind a long-lasting stain. Additional hydrating ingredients such as beeswax, caster oil and Vitamin E keep the lip color lightweight and emollient.