"The Beautifully Bare Luminous Matte Makeup Primer is your secret weapon to a flawless face. When applied prior to your makeup, this base will give your face a smooth, matte finish. It allows your foundation to do its job and not get stuck in the wrong places while prepping your palette (face) for light powder finish or a full face of glam makeup – you decide. e.l.f. makes the best of beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide." Brightens and refines skin appearance. Primes the skin for long wear. Create a flawless, natural look with this lightweight makeup base.