Volume that hits all the high notes! The formula of e.l.f.’s Lash It Loud Volumizing Mascara has intensely rich pigments that easily coats lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension. Why e.l.f. loves: • Achieve mega volume lashes instantly • Volumizing mascara is formulated with intensely rich pigments for bolder than ever lashes • Flexible, silicone brush grips lashes from root to tip for insane volume All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. CRUELTY-FREE, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone. HOW TO USE: Apply to eyelashes from root to tip. For an extra push, use the bristles at the top of the brush for bottom and hard to reach lashes. SLEEK & FLEXIBLE silicone brush grips lashes from root to tip for insane volume, and hugs every single lash with both vertical and horizontal bristles to amplify, define and add dimension. INTENSELY RICH pigments easily coat lashes for a bigger and bolder look and for volume that hits all the high notes. LASH IT LOUD MASCARA helps you achieve mega volume lashes instantly, and leaves your lashes looking fuller, bolder and longer than ever.