The Mad For Matte Eyeshadow Palette is your secret weapon to a flawless face. This richly-pigmented shadow set lets you customize your look for beautiful, lasting results. After you've applied primer, concealer, and foundation, let your eyes be your canvas. Use as many or few shades as you like, for a stand-out, professional look. e.l.f. makes the best of beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide. BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face. FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone. 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. HOW TO WEAR: Apply and cover lid with a light base shade using a brush. Next, blend a medium-toned shade on lid or crease. Finally, use the darkest hue in the crease and along the lower lash line. PERFECT PIGMENT: This palette contains ten matte, tonal shadows that glide on lids. These complementing shades are perfect for shading, highlighting, and defining eyes – as natural or bold as you want to go.