The Mineral Infused Face Primer is your secret weapon to a flawless face. When applied prior to your makeup, this base will give your face a baby-like, natural matte finish while it combats oil and dryness. It allows your foundation to do its job and not get stuck in the wrong places while prepping your palette (face) for light powder or a full makeup – you decide. e.l.f. makes the best of beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide. BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face. FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone. 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. HOW TO WEAR: Apply a small amount and blend evenly over your face prior to application of foundation and/or concealer. EVERYDAY BASE: Perfect your skin and lock in moisture with this mineral-infused primer. The velvety base preps your skin, letting your makeup glide on – while giving it all-day lasting ability.