The perfect makeup starts with the perfect primer. Our mineral-infused primer combats oil and dryness and is ideal for all skin types. It's great for hydrating your skin, minimizing pores and fine lines, and combating excess oil and dryness prior to applying cosmetics. e.l.f. Cosmetics offers a complete line of vegan and cruelty-free makeup and professional tools - all at an extraordinary value price, so there is sure to be something for everyone. See bullets and images for more information. CRUELTY FREE AND VEGAN - Our primers are PETA certified cruelty free and vegan, so you can feel good about using our products. PARABEN, SULFATE, & PHTHALATE FREE – This primer is free from Parabens, Sulfates, and Phthalates. It's gentle enough to use on the most sensitive skin types. HOW TO USE - Prior to makeup application, apply a small amount of primer to clean skin and blend evenly on your face. Our mattifying primer provides the ideal base for full-coverage foundation, powder, and concealer. GREAT FOR ALL SKIN TYPES - This matte primer was developed to combat excess oil, flaky dryness, enlarged pores and fine lines to provide the perfect foundation for your beauty regimen. CREATE A FLAWLESS BASE FOR YOUR MAKEUP – Our Mineral Infused Face Primer combats oil and dryness for a smooth looking complexion. The weightless silky formula provides immediate smoothing and refining for a fresh, luminous look.