The Soothing Primer is infused with soothing Aloe, Vitamin E, and Vitamin B5 to help transform your face into a flawless, smooth canvas ideal for long-lasting makeup application. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan. WITH MAKEUP OR WITHOUT: Wear alone to smooth skin texture, and help calm stressed skin. HOW TO USE: Using your fingertips, massage a small amount all over clean skin. To apply evenly, dot the product over forehead, cheeks, nose and chin, then blend in. Follow with your regular makeup routine. MOISTURIZES WHILE PRIMING: Our Soothing Primer is infused with Vitamin E, which helps nourish and moisturize, and Vitamin B5, which helps soothe and hydrate the skin. SKIN-SOOTHING & GRIPPING PRIMER: Your makeup? It’s not going anywhere. The Soothing Primer is infused with soothing Aloe, Vitamin E, and Vitamin B5 to help transform your face into a flawless, smooth canvas ideal for long-lasting makeup application.