The perfect makeup starts with the perfect primer. Our tone correcting, brightening primer color corrects redness, reduces the appearance of skin blemishes and is ideal for all skin types. It's great for neutralizing uneven skin tones and minimizing skin imperfections prior to applying cosmetics. e.l.f. Cosmetics offers a complete line of vegan and cruelty-free makeup and professional tools - all at an extraordinary value price, so there is sure to be something for everyone. See bullets and images for more information. VEGAN & CRUELTY-FREE - Our cosmetics are PETA certified cruelty free and vegan, so you can feel good about using our products. PARABEN, SULFATE, & PHTHALATE FREE – This primer is free from Parabens, Sulfates, and Phthalates. It's gentle enough to use on the most sensitive skin types. HOW TO USE - Prior to makeup application, apply a small amount of primer to clean skin and blend evenly on your face. Mattifying primer provides the ideal base for full-coverage foundation, powder, and concealer