GIOVANNI 2chic D:tox Daily Shampoo brings back that refreshing feeling of clean with a non-staining, sulfate-free and mild yet effective hair care blend with GIOVANNI's exclusive Dual Balancing Complex consisting of Activated Charcoal and powerful Volcanic Ash. It gently extracts and removes impurities and pollutants including styling product build-up, scalp sebum, toxins, dirt, excess oils and sweat. Replenishes tresses with super-antioxidants Acai and Goji Berry, which make hair feel balanced, glamorous and smooth. LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair. VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging