Gone Are The Days Of Humdrum, Boring, Natural Beauty Products! To Giovanni Innovation Was Not Only Creating Natural, Chic And Affordable Alternatives To Synthetic Products For Skin And Hair, But Offering Buyers A World Of Sophistication Not Previously Available In The Health And Beauty Market. They Erased The Lines Between Natural And Professional Hair Care And Offered The Consumer Complete Hair Care Solutions. Consumers Can Now Choose From A Wide Range Of Varying Gels, Hairsprays, Leave-In Conditioners, Vitamin Hair Treatments And Re-Constructors To Achieve Their Unique Look And Style Without Poorly Substituting For Chemical Alternatives That Were Once The Industry Standard. Lauryl & laureth sulfate free. Improves elasticity & minimizes frizz, color safe. Tropical Botanicals Restore Shine & Smooth Tresses. Polish Each Strand With Ultimate Hydration.