ion Hard Water Shampoo helps prevent build-up of hard and well water minerals. Reduces dryness and damage while adding shine and moisture. Increases manageability and helps reverse and prevent discoloration. Deep yet gentle cleansing safe for all hair types, including chemically-treated hair and can be used daily. From volumizing to smoothing, moisturizing to color-protecting, Ion shampoos, conditioners, and treatments are formulated to provide impeccable, professional results for all hair types. Safe for daily use. Safe for color-treated hair. Leaves hair soft, shiny and manageable. Reduces dryness, damage, dullness and discoloration. Helps eliminate mineral build-up from hard and well water.