Everyday, consumers across the globe choose herbatint permanent hair color gel, not just because of its unique herbal formula and brilliant array of colors, but because it is the safest permanent hair color product on the market. 60 million consumers. CREATE STYLE YOUR WAY, ON YOUR OWN TIME - AT Home color has never looked so natural. Thanks to a consistent and odorless formula, our gel is easy to mix and apply, proving perfect results in just 40 minutes, every time! Great option if you are looking for at home, permanent hair color. Unique because of its complete and holistic approach to at home color, giving you the ability to customize colors and develop your own unique style. MADE WITH NATURE IN MIND - Made with gluten-free, non-GMO ingredients. An eco-friendly, gentle formula made without ammonia, resorcinol, parabens and is alcohol fragrance free. Herbatint is against animal testing and is suitable for vegans. Our packaging is made of totally recyclable uncoated paper. The bottles can be reclosed and used again, allowing you to use the only necessary product and keep the rest for later applications to avoid useless waste. TESTED TRUSTED APPROVED - Clinically and dermatologically tested on sensitive skin, its skin compatibility is excellent. This result confirms the brand’s distinctive quality and its unique delicately balanced formula. Our products, with their natural and gentle formulations, all tested on sensitive skin and enriched with certified organic plant extracts, are conceived to offer the most natural alternative for those who are conscious about health and environment. ORGANIC HERBAL INGREDIENTS - Unique formula enriched with the properties of 8 highly pure organic herbal extracts that perform a toning and soothing action. Designed to protect and enhance colors, nourish, and protect hair and scalp, preserve color intensity and provide a natural and long-lasting result. A true synergy between nature and technology, protects the skin while coloring and nourishing the hair to restore its health and beauty. NATURAL COPPERISH SHADES - The DR (Copperish) shades originate from a mixture of golden and coppery shades. It gives hair a brightness, and recreates peachy or sandy tones, perfect for toning highlights or to give more character to light hair. A permanent ammonia-free coloring made with organic herbal extracts gently allows you to lighten your natural color up to a maximum of 2 shades. Not just color, works to restore vitality and healthier, naturally beautiful hair.