ion Color Brilliance Master Colorist Series Demi Permanent Creme Hair Color is the new tonal series in demi-permanent hair color. This master colorist series combines warm pastel pigments with saturated matte dyes to create a melting of colors. Also the intense pigmentation energized by luminescent micro pigments provide a metallized, polished finish. The Demi collection offers a state-of-the-art European ionic formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. Also the Demi collection covers and blends gray hair without lifting the hair's natural pigment, providing same-day color with chemical relaxers and permanent waves. PPD free. PPD-free. Maximum light reflection and shine. Fade resistant and intense conditioning. Enhance, change or increase the color intensity.