ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. Covers and blends gray hair without lifting the hair's natural pigment. Same-day color with chemical relaxers and permanent waves. Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance. ion Demi Clear 00 is a colorless shade that will give you brilliant shine when used alone or less color intensity when mixed with other colors. PPD-free. Maximum light reflection and shine. Fade resistant and intense conditioning. Enhance, change or increase the color intensity.