Join the lash movement! Revolutionary high impact mascara with volume-maximizing brush precisely coats and conditions each lash for fierce volume, length and lift. Balloon Air Powder Complex delivers weightless volume for all-day comfort. Washable. High impact ultra-volumizing formula. Ultra-light, buildable volume. Free of parabens and phthalates. Cruelty free. I Like It Like That: JOAH means, “I Like It” in Korean, because we create our beauty with everything you like in mind; Our effortless Korean Beauty products are cruelty-free, crafted with only good-for-you ingredients and high-quality without the high price tag. Ready to remove? Simply soak a cotton ball with a gentle eye-makeup remover, like our Love You Matcha Micellar Water, and hold the ball on lashes for a few seconds before swiping the formula away. Complete Guide to the Perfect Eye: Start with Boosting Primer to condition and enhance volume, length and hold; Follow with our Volumizing & Lengthening Mascara for a dramatic fanned volume and finish with an effortless smokey eye or eyeliner for definition. Join the Movement: Our lengthening mascara is ultra-light and buildable. Our Balloon Air Powder Complex creates weightless volume with all day comfort. Waterproof lash volume doesn't come at a price - our mascara contains no parabens or phthalates, and is cruelty-free. Waterproof Volumizing Mascara: This revolutionary high-impact lash extending mascara features a volume-maximizing brush to precisely coat and condition your lashes with our long-lasting mascara formula. Say hello to all-day volume, length, and lift!.